How AI is Transforming the Events Industry: Enhancing Human Connections and Content Creation at IMEX America 2024

Friday, October 11, 2024

At IMEX America 2024, the conversation around artificial intelligence (AI) in the events industry reached new heights. In a session led by Gevme’s Veemal Gungadin and ExpoPlatform’s Mykyta Fastovets, industry leaders explored how AI is reshaping the landscape of meetings and events. The key takeaway? AI is a collaborative partner, not a replacement for the human touch.

From Fear to Fascination

Just 18 months ago, many event professionals feared that AI might replace human jobs. However, that fear has transformed into fascination as AI is now viewed as a tool to augment, not replace, human efforts. AI is proving to be particularly impactful in areas like content creation and curation, where it helps event organizers convert vast amounts of conference material into valuable resources like white papers.

As one panelist noted, “Content is the new oil for many organizations,” reinforcing the role of AI in transforming how we manage and deliver event content.

The Human Element Remains Crucial

While AI’s influence continues to grow, the irreplaceable value of in-person interactions remains a key asset. Trust in AI is expanding, but face-to-face experiences are still critical in building authentic connections and creating memorable experiences that AI alone cannot replicate.

AI Tools Driving the Future

The panelists shared several AI tools they use to streamline operations, including:

Fathom: Meeting recordings and action item extraction
Heygen: Multilingual video content creation
Canva’s AI features: For rapid design and game creation
Google’s Notebook LLM: For generating educational content

Looking Ahead: AI as a Collaborative Partner

As AI continues to evolve, staying informed and experimenting with new tools is essential. Event professionals are encouraged to embrace AI to enhance creativity, efficiency, and attendee engagement. The panel concluded that “It’s about making the human element more impactful,” ensuring the human touch remains the industry’s greatest asset.

Tags: AI in Events, AI tools for events, artificial intelligence, event content, Event Technology, Expoplatform, Gevme, human element in events, IMEX America 2023